In the words of the Honourable Murray Sinclair: “…I stand before you hopeful that we are at the threshold of a new era — a point of fundamental change in Canada’s story…a period of change that, if sustained by the will of the people, will forever realign the shared history of Indigenous and non-Indigenous people in Canada.”

(Macleans.ca/news/canada/, Dec 15,2015)

A new social media campaign is launching on June 29 to raise awareness of the Truth and Reconciliation Commission’s 94 Calls to Action. Daily, the #94in94 campaign will highlight each of the 94 Calls to Action in as many days, encouraging people across Turtle Island to take action in a variety of ways. The campaign will conclude on September 30 in honour of Orange Shirt Day and the first National Day for Truth and Reconciliation, commemorating the tragic legacy of residential schools in Canada.

The #94in94 campaign is a collaboration between Reconciliation Thunder and Circles for Reconciliation.

Play Video

Event: Taking Action - National Day for Truth and Reconciliation

Date: September 29, 2021
Time: 3:30 pm Central Time 
Location: Zoom

Event Details:

Over the course of the #94in94 campaign we have been sharing one of the Truth and Reconciliation Commission’s 94 Calls to Action each day for every day leading up to the first National Day for Truth and Reconciliation. Over the course of this campaign we have seen an average of 300 shares each day totaling over 28,200. Together we’ve pointed thousands of people back to the work of the Truth and Reconciliation as a framework for dialogue and action at a critical time for our nation. Thank you for your support!

On this day we would like to invite you to join us to reflect on the work we’ve done together and the new commitments that have been and will be formed as a result of our campaign. We are going to discuss more about our #94in94 challenge and invite Kaila Johnstone from the National Centre for Truth and Reconciliation to answer your questions about translating these calls into action.

Campaign Goals:

  • 1.
    Address the fact that there are still so many Canadians who have not read the TRC’s 94 Calls to Action (6 years later)

  • 2.
    Challenge individuals and organizations to choose at least one Call to Action to act on

  • 3.
    Encourage community leaders to organize their own activities in tandem with these 94 days

  • 4.
    Center the work of the TRC in conversations about the recent discoveries of the remains of Indigenous children

This campaign was inspired by the recent discoveries in Kamloops and Brandon. Canadians are asking, what can they do in response to these discoveries? Instead of starting at square one, let’s take this opportunity to work together to ensure every single Canadian is familiar with the work and guidance of the Truth and Reconciliation Commission, especially the 94 Calls to Action.

The Truth and Reconciliation Commission of Canada (TRC) was created through a legal settlement between Residential Schools Survivors, the Assembly of First Nations, Inuit representatives and the parties responsible for creation and operation of the schools: the federal government and the church bodies.

The TRC’s mandate was to inform all Canadians about what happened in residential schools. The TRC documented the truth of Survivors, their families, communities and anyone personally affected by the residential school experience. This included First Nations, Inuit and Métis former residential school students, their families, communities, the churches, former school employees, government officials and other Canadians.

The TRC concluded its mandate in 2015 and transferred its records to the safekeeping of National Centre for Truth and Reconciliation (NCTR).

When the members of the Truth and Reconciliation Commission (The Honourable Justice Murray Sinclair, Chair, Dr. Marie Wilson, and Chief Wilton Littlechild) finished their work, they published their findings in a number of documents:


They also created a short document with 94 calls to action for every member of society. The calls are broken into the following areas:

  • Legacy
    • Child welfare
    • Education
    • Language and Culture
    • Health
    • Justice
  • Reconciliation
    • Canadian Government and the United Nations Declaration on the Rights of Indigenous Peoples (UNDRIP)
    • Royal Proclamation and the Covenant of Reconciliation
    • Settlement agreement parties and the United Nations Declaration on the Rights of Indigenous Peoples (UNDRIP)
    • Equity for Aboriginal People in the Legal System
    • National Council for Reconciliation
    • Professional Development and Training for Public Servants
    • Church apologies and reconciliation
    • Education for reconciliation
    • Youth programs
    • Museums and archives
    • Missing Children and burial information
    • National Center for Truth and Reconciliation
    • Commemoration
    • Media and Reconciliation
    • Sports and Reconciliation
    • Business and Reconciliation
    • Newcomers to Canada

The calls are not just for government. They address multiple areas in society and all people need to know and act on them (see above).

The TRC final report states: “Reconciliation cannot be left up to governments, the courts, and churches alone. There must be dialogue and action in communities across the country. Reconciliation must happen across all sectors of Canadian Society.” (pg. 306). 

Sign up here to receive the 94 calls by email! (see below)

Be creative. Build your own campaign around this campaign by mobilizing those you lead and facilitating relationship-building and discussion.

  1. Ensure those you lead are aware of the campaign and have the ability to read and share the posts each day
  2. Plan several events with your organization/community to facilitate questions and discussion
  3. Hire an Indigenous consultant/facilitator to answer questions that might arise over the course of the campaign
  4. As an organization/community decide on an action that you can do corporately (cooperatively?) after the campaign is over
  5. Facilitate the reading and group discussion of the other TRC reports listed above

During the 94 days, people will be asked to choose at least one Call to Action. As the campaign proceeds you will be able to search the #94in94 hashtag to see examples of what other organizations/communities are doing. Once you or your organization/community decides, post your story online using the #94in94 hashtag to inspire others to do the same.

Susan Dowan

Indigenous Recruiter
[email protected]
Cell: +1-705-761-3932

Circles for Reconciliation (circlesforreconciliation.ca) is a grassroots full and equal partnership between Indigenous and non-Indigenous people with the aim to establish trusting, meaningful relationships as part of the 94 Calls to Action from the Truth and Reconciliation Commission (TRC). These Circles nurture dialogue, on issues outlined in the TRC report, between five Indigenous and five-non-Indigenous people led by two trained facilitators on a weekly basis for ten weeks.

Yes, we appreciate every donation given to assist with the costs of this campaign! There are three ways you can donate:

1) Click the “donate” button below.

2) Send an e-transfer to [email protected].

3) Write a cheque to “Reconciliation Thunder Inc” and mail the cheque to:

3 Poznan Cres
Winnipeg, MB R2P 0G6.

Please write #94in94 in the memo line.

Please note that since our charitable status application is pending we are not able to issue tax deductible receipts at this time. If you have any questions please contact us at [email protected]! Gitchi miigwetch!

Join the #94in94 Campaign!

Follow us every day on social media from June 28 to September 30 to learn more about each of the TRC’s 94 Calls to Action and to find out what you can do to help. You can start right now by asking your friends, family, co-workers, and neighbours to join you in the campaign!

Reconciliation Thunder is a non-profit established to educate and empower corporate, government, and community leaders to respond to the Truth and Reconciliation Commission’s 94 Calls to Action, address institutional racism, and create long term change. Resources are provided online via the Reconciliation Thunder website, and social media channels.
Dear supporters: please note tax-deductible donation receipts are not available as our application for official charity status with the Canada Revenue Agency is pending.